17 Pride Collections That Support LGBTQIA2S+ Charities
by Ivy TangEvery year, designers and brands release collections in honour of Pride month, and this year is no different. But before you shop, it’s important to be mindful of a marketing tactic called “rainbow washing.” This is when a business shows public solidarity for LGBTQIA2S+ people by rainbow-ifying their brand for the month of June while privately engaging in practices that are actually harmful to the community.
There’s no arguing that we’ve seen immense progress for LGBTQIA2S+ rights in the past few decades, but there’s still a long ways to go. Between “Don’t Say Gay” bills being considered in Florida and other states in the U.S. and the continuous threat to trans rights, there is still much work to be done to achieve true equality.
So, if you decide to shop Pride fashion this year, why not stick to those brands that are *actually* putting their money where their mouth is? From denim corsets to rainbow-coloured sunnies to metallic sandals, here are 17 brands giving back to the LGBTQIA2S+ community through their Pride collections.
1/17
Hervé Leger
Rainbow Mini Dress
($874, Hervé Leger)
10 per cent of the proceeds will benefit the Marsha P. Johnson Institute, which protects human rights and seeks to eradicate systemic, community and physical violence against Black transgender people.
2/17
David Yurman
Cable Collectibles Rainbow Necklace in 18K Yellow Gold with Pavé Sapphires and Tsavorites
($1,350, David Yurman)
David Yurman will be donating 20 per cent of the purchase price from select rainbow designs to The Trevor Project, a national non-profit organization focused on suicide prevention efforts among the LGBTQ+ youth community.
4/17
M·A·C Cosmetics
Viva Glam x Keith Haring Lipstick
($25, M·A·C Cosmetics)
100 per cent of the selling price of Viva Glam Lipstick sold in Canada is donated to the MAC Viva Glam Fund, supporting healthy futures and equal rights for all.
6/17
Michael Michael Kors
Pride The Michael Large Embellished Logo Canvas Tote Bag
($258, Michael Kors)
During the month of June in North America, 100 per cent of the profits from the sale of the Pride capsule will be donated to OutRight Action International, a leading global human rights organization.
8/17
Coach
Rainbow Signature Swim Trunks
($225, Coach)
To celebrate Pride and support LGBTQIA+ communities, The Coach Foundation continues its work with the Hetrick-Martin Institute, Point Foundation and CenterLink Community of LGBTQ Centers to create supportive environments where young individuals can thrive.
12/17
Maison Miru
(, Maison Miru)
Maison Miru will donate 10 per cent of June sales from their Rainbow Collection to QUEER|ART, a nonprofit organization that creates a diverse, vibrant community through the support of LGBTQ+ art and artists across generations and disciplines.
14/17
Peloton
Gender Neutral Peloton Pride Hoodie
($110, Peloton)
Peloton will donate an additional $25,000 in local currency to each of the global LGBTQIA+ organizations on top of its ongoing support, including The 519 (Toronto), the Ali Forney Center (NYC), London Friend (UK) and GLADT (Berlin).
16/17
Daniela Uribe
Entwine Sandal
($1,099, Daniela Uribe)
During Pride Month, Daniela Uribe will be donating 15% of proceeds to Stonewall, an organization that funds vital work at the intersection of LGBTQ liberation and racial justice.
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