6 beauty products that sold out immediately after a celebrity shout out

From our most basic purchases, to the bags we buy and the cars we drive (ahem, Matthew McConaughey and his Lincoln) we’re all swayed in one way or another by subliminal and not-so-subliminal messaging. It’s hard to say exactly what leads us to buy one brand of soy milk over another, but if a celebrity touted the delicious taste, chances are it’d weigh heavily on our buying habits. And while we’re generally aware of a celeb sharing an authentic favourite or experience (like Brangelina eating at Subway), to the less authentic variety, such a painful Proactive commercial, their sales pitches are certainly effective.

Of course, an unprompted suggestion goes a lot further for people looking for genuine results and reviews. A celebrity’s stamp of approval adds an instant cool factor that speaks volumes for a brand, and can ultimately help sway the consumer. When a celebrity approves a lipstick by simply wearing it, their honest approach resonates with fans. With their unlimited resources, global reach and access to the best products worldwide, their opinions make waves regardless of the product. And when these famous faces openly opt for something a little bit more familiar like drugstore mascara, we can all jump on that beauty bandwagon and rejoice. So with that in mind, we’re going to take you on a trip down memory lane as we uncover seven beauty products that were raved by (by the right person). 

From Kylie Jenner to Angelina Jolie, this roundup that will uncover the best in beauty as appointed by Hollywood’s most famous faces.

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