An ode to weird fragrances (including Pharrell’s latest, Girl)
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Babely (and by that we mean he’ll look like a baby forever) musician Pharrell Williams can add a new position to his resume: perfumer. The 41-year old has created a fragrance in partnership with Comme des Garçons, entitled Girl. Like his latest album and current exhibition, the fragrance will celebrate the ladies. Skeptical? Web buzz surrounding this new unisex aroma categorizes it far from its celebrity-backed counter parts and promises an innovative and unique new fragrance.
CEO of Comme des Garçons Parfum Adrian Joffe told Williams that creating a prestigious fragrance is not cheap and as such will never be a mainstream celebrity fragrance. At $100 for a 100 mL bottle the Tokyo/Paris based fashion label is expecting the high profile fragrance to make roughly $10 million in its first year. That number may seem like a lot but according to stats ten mill is chump change in the world of celebrity fragrances—J.Lo raked in a cool $42 mill for her fragrances in 2013.
Perhaps Williams looked to other innovative fragrances for inspiration. New York-based brand Demeter has become synonymous with unorthodox scents, making everything from Dirt to Grass to Laundromat coveted classics. Paris-based L’Artisan recently created Dzing!, a perfume boasting the exact scent of the circus— candy floss and elephants anyone? Meanwhile, atmosphere-inspired fragrances like Bobbi Brown’s Beach reigns supreme since its launch in 2009 (salt water notes included).
Girl, a combination of neroli, lavender and white pepper, will be available exclusively at high-end boutique Dover Street Market in London, New York, and Tokyo, and in Sephora by September.
