Attention Eaton Centre frequenters: Wilfred is set to open its first boutique in Toronto

by Adam Gill July 22, 2011

To the joy and excitement of Toronto based Wilfred fans, the label has announced that it will be opening its first boutique right in the Eaton Centre. Known for its soft , easy and feminine pieces, to date the collection has been available exclusively at Aritzia stores. That is until the end of the summer when the store (meant to evoke a historic apartment) will open its doors.

If that’s not enough, every single piece from all three lines will be stocked. So whether you prefer the classic vintage vibe of signature Wilfred, the casual effortlessness of Wilfred Free or the more luxurious Le Fou, you can get your hands on pretty much anything your heart desires. The scheduled opening is on August 25^th and if you can’t wait that long to get your Wilfred fix head over to Aritzia where the label will continue to be sold.

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