Beauty notes: Amped-up lashes at Joe Fresh Style

By Andrea Victory

“I want it to look as if she did it herself,” was Joe Fresh Style founder Joe Mimran’s directive L’Oréal Paris official hair artist and colourist, Eric Del Monaco, for the tailored yet slightly undone buns seen Wednesday night on the Spring 2011 runway. The hair was combed back “nice and clean and flat,” says Del Monaco. It’s then roughed up with product before being twirled into a bun that sat under the crown and above the nape of the neck. The ‘do was then rustled up gently for a classic spring look.

Official makeup artist for L’Oréal Paris Eddie Malter’s makeup mantra for the show was “a lot a lot a lot of mascara.” He directed his team to amp up model’s lashes, even going so far as to break open a tube of mascara to get the maximum amount of product. Malter used the straight end of a disposable wand to add layer upon layer onto the roots. A base of “beautiful skin, nothing on the eyelid, just balm on lips,” kept the spotlight on the lashes.

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