Betty or Veronica? M.A.C takes the eternal debate to a vote!
Before we were all deciding if we were Carries or Samanthas, we picked sides on another fictional personality divide: were you sweet, girl-next-door Betty Cooper or fiery diva Veronica Lodge? M.A.C Cosmetics and Archie Comics are teaming up to give us the opportunity to finally embody our favourite girl in real life, at least when it comes to our makeup. The “Archie’s Girls” collaboration will draw inspiration from over 70 years of the Riverdale beauties’ looks, from Veronica’s up-scale poise to Betty’s no-fuss styling.
The collaboration may not be slated to launch until Spring 2013, but at the San Diego Comic Con today and tomorrow, there are events underway to celebrate the upcoming partnership. Archie comic book artist and illustrator Dan Parent will be on hand at the city’s M.A.C Gaslamp location, where fans can get custom sketches done by Parent himself and watch him demonstrate illustrations. As if that wasn’t already enough, a whole street team of Archie look-alikes will be parading around the San Diego streets, undoubtedly causing heart palpitations along the way (though we were personally always more fond of the ever-cool Jughead).
If you can’t wait until next spring to get in on the Archie action, you can text M.A.C at 898622 with either “Betty” or “Veronica”—your votes will go toward determining who will win Archie’s heart, and the winner’s fans will be repaid by being the first to know when the collection will become available online.
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