Bumble is Hosting a Series of Virtual Events This Weekend to Help Canadians Stay Connected
In these quarantine times, “weekend plans” may no longer be a concept but Bumble is trying to get Canadians out of their isolation ruts with a series of virtual events built to foster a sense of community and connection. Their first-ever Bumble Hive @ Home series runs from today through Sunday, and features a jam-packed schedule of workshops, workouts, happy hours and more.
Friday’s events kick off with a Bumble BFF Panel at 5pm EST featuring Kenzie Brenna, Shan Boodram and Vanessa Grimaldi discussing how to stay calm and connected during this challenging time. Actress Shay Mitchell will then join Bumble Hive @ Home at 6.30pm EST for a digital happy hour, with stylist Jessica Mulroney and journalist Tracy Moore scheduled to host a similar happy hour on Saturday at 6pm EST.
Friday’s activities culminate with a Movie Night over Zoom with Drunk Feminist Films, a Toronto-based collective of feminists who provide snarky, insightful commentary to mainstream films. Queued up for the night is the 2001 film Save the Last Dance, starring Julia Stiles and Sean Patrick Thomas. “Get ready to raise a tall glass of Cherry Washington as we collectively box-step our way through teen drama, weird dads, and white tears,” promises the group. The Zoom party begins at 8pm EST, with DFF also live-tweeting the film using #DFFxBumble from 8.15pm onwards.
Other scheduled activities over the course of the Bumble Hive @ Home weekend include workout classes with Barre Belle and MISFITSTUDIO, tarot card readings by The Good Spirit, a panel on virtual dating while social distancing, a Skincare 101 workshop with vegan beauty brand Sarisha Beauty, and a brownie baking tutorial with Morgan Lunn, founder of online cookie delivery business Girl Gang Goodies.
With Canadians across the country in lockdown for two months and counting, the dating app has seen a 71% increase in video calls at the end of April compared to early March, demonstrating the desire for human connection and interaction. According to Bumble Canada, the average video/phone call time is 33 minutes, another indication of users’ need for fostering connection even while self-isolating.
Bumble’s Hive @ Home series runs all day from May 8 to 10. For more details and the full schedule, download the Bumble app, swipe on any mode to match with the Hive @ Home profile, and visit the website here.
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