Calgary: Closet clean-outs go high tech

Did you ever see the movie 27 Dresses? You know, Katherine Heigl plays Jane, the ultimate bridesmaid with a year chock full of weddings. With each looming nuptial she’s forced to buy an overpriced gown, which the bride insists she’ll wear again…well you and I both know that’s never the case. Now imagine a high-end virtual consignment store, devoted to buying and selling that dress you’ll only ever wear once.

Well, Calgary-based Aileen Abid is one step ahead of the garb game, relaunching Dresses Worn Once Online this past February (dresseswornonceonline.com). The user-friendly site offers a variety of worn once, pre-loved frocks. So whether you’re hunting for that breathtaking bridal gown or jaw-dropping cocktail number for the holidays, Abid has you covered. With a click of the mouse you can explore dresses from across North America, search by dress category or even post an ad describing exactly what your inner fashionista desires .

Spring cleaning never sounded so good. What a brilliant opportunity to sell off your gently used gems and pass along the amazing feeling you got the night you first slipped it on. Abid offers a free 30 day listing for each item posted and with a small fee of $9.86, you can keep your dress on the site until it sells. One serious perk: DWOO contributes a portion of all profits to a handful of charities and if you’d like your contribution to go somewhere specific, Abid will do her best to make it happen.

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