Can you guess how much celebrities make in front row?

How much would a designer have to pay you to persuade you to sit front row? If you answered “nothing, duh” then you are not Rihanna.

Reports are gaining momentum online that reveal a hefty front row price tag for the A-list. Jessica Chastain is said to have received $80,0000 to attend an Armani Privé show during Milan Fashion Week. Seem a little steep? For $70,000, you’ll get cool girl approval by way of Chloë Sevigny.

According to The Telegraph, getting Beyoncé or Rihanna to park their (fantastic) booties along the runway will cost a cool $100,000 a piece. When you think of how frequently we are seeing these beauties front row the price tag becomes offensively impressive. If you do the math, that means Rihanna made almost a millie at Paris Fashion Week attending shows by Lanvin, Givenchy, Chanel and more.

This type of subtle endorsement arguably speaks louder than the blatant variety. The presence of such mega icons reinforces and enhances the exclusivity and allure of a brand. Plus, their social media audience doesn’t hurt (Rihanna boasts 35 million on Twitter alone).

The star-studded role call at Miu Miu’s Fall 2014 front row made headlines during Paris Fashion Week. Rihanna was sitting next to Oscar winner, Lupita Nyong’o and fellow favourites of the brand, Elizabeth Olsen, Elle Fanning, Bella Heathcote, Adèle Exarcholpoulos and Léa Seydoux. Add that to the tally from celebrity-frequented shows like Burberry, Mulberry and Chanel and we’re talking billions.

The post Can you guess how much celebrities make in front row? appeared first on FASHION Magazine.