Cardi B had the Most Impactful Social Media Post from Paris Fashion Week

From the thousands of posts from Paris Fashion Week earlier this month, one in particular reigned supreme, and it belonged to none other than Cardi B.

The Money rapper appeared at several shows during PFW in an array of pap-worthy ensembles however none moreso than her Richard Quinn look. Prior to sitting on the front row, Cardi made a quick pitstop at the Eiffel Tower in a face-covering head-to-toe floral ensemble from the designer’s F/W19 collection. Quinn was the designer responsible for the musician’s standout Met Gala look back in May, too.

Documenting the stop on Instagram, Cardi shared a video of herself in front of the iconic landmark, completely incognito save for her voice. The video begins with Cardi saying, “What’s popping baby? I heard you b****** were missing me in Fashion Week New York. I’m here to serve it to you motherf*****s, serve it to you cold.”

The video racked up more than 8.2 million views to date – and according to Launchmetrics, it had the highest media impact value (MIV) of any social media post from the week coming in at USD$1.4 million in MIV. Cardi’s account was also the highest scorer overall, coming in at a total MIV of $10 million.

She also rocked a headmistress-inspired ensemble from Thom Browne and a statement shoulder piece from Aliétte NY with Saint Laurent boots. To wrap up the week, the Grammy Award winner attended the Chanel show in a head-to-toe checker and houndstooth look from the brand.

And speaking of Chanel, the French brand had the highest MIV of the week (not least as a result of the catwalk gatecrasher), followed by Dior, Balmain, Louis Vuitton and Saint Laurent.

Over in influencer land, it was Camila Coelho who came out on top, with an MIV score of USD$1.7 million.

The post Cardi B had the Most Impactful Social Media Post from Paris Fashion Week appeared first on FASHION Magazine.