ColourPop is Coming to Sephora — Here’s What to Add to Your Shopping List

by Madelyn Chung

Exciting news, beauty lovers: ColourPop is officially coming to Sephora, meaning you won’t have to rely on digital swatches to find that perfect matte lippie.

According to WWD, the three-year-old (!!!) LA-based brand (which shares the same parent company as Kylie Cosmetics), will hit Sephora stores come November, marking the first time ColourPop products will be sold offline. Prices will remain the same, and ColourPop will also launch exclusive products just for Sephora shoppers.

Naturally, makeup junkies everywhere are super excited.

But what is it that makes ColourPop so popular, specifically among millennials and Gen Z-ers? Well for one, the price. With everything coming in at under $20USD, makeup lovers can purchase quality products for less than items at the local drugstore. Then there’s the influencer collaborations, including special collections with Instagram stars, Alexis Ren and Karrueche Tran. And of course, being linked to Ms. Jenner doesn’t hurt either.

So guys, mark your calendars, and get your shopping lists ready. And if you’re not sure which products to look out for, check out the most popular ColourPop buys below:

colourpop ultra matte lip
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colourpop ultra satin lip
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lippie stix
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super shock shadow
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super shock highlighter
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Best ColourPop Products

Ultra Matte Lip, $6: Matte and transfer-proof, the Ultra Matte Lip continues to be one of the most popular ColourPop products of the bunch. They’ve drawn several comparisons to Kylie Jenner’s lip kits, and at a fraction of the price of Kylie Cosmetics, you really can’t go wrong.

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Best ColourPop Products

Ultra Satin Lip, $6: If you’re not crazy about a totally matte finish, try the Ultra Satin Lip. Though it doesn’t have the same staying power as the Ultra Matte, it’s much more moisturizing and comfortable to wear.

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Best ColourPop Products

Lippie Stix, $5: ColourPop’s Lippie Stix come in four finishes (matte, satin, creme and matte X) and a variety of shades to suit any skin tone and mood. They’re long-lasting and the bullet makes application a breeze.

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Best ColourPop Products

Super Shock Shadow, $5: These cream-based shadows have gained rave reviews from beauty lovers everywhere thanks to their unique bouncy and squishy texture that’s almost wet to the touch (and easy to reassemble if it falls apart!). The pigmentation itself is also quite bold and wears well without fading or creasing.

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Best ColourPop Products

Super Shock Highlighter, $8: Inspired by the Super Shock Shadow, this highlighter features a similar texture and is ultra shimmery. It also doubles as a great shadow, itself.

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