Embracing the big hair trend: 7 ways to add some volume and amp up your style this season

See our product picks for mastering the big hair trend »

Achieving voluminous, shampoo-commercial hair is an aspiration common to many of us—and with big hair being a big beauty trend on the Fall 2013 runways, now’s the time to embrace it. From ’40s-inspired curls at Bottega Veneta to frizzed-out styles at L’Wren Scott and Rick Owens, the big hair trend is excellent news for anyone with thick, curly hair. But if your hair tends to fall flat just minutes after a blow out and you don’t have a crew of hair pros working their magic, it can be hard to get the look at home.

Thankfully, new technology is making it easier than ever to pump up the volume on your own and get a Marc by Marc Jacobs-worthy style. Here are some of the latest gravity-defying products hitting the market and our tips on how to use them. Bring on the big hair!

The post Embracing the big hair trend: 7 ways to add some volume and amp up your style this season appeared first on FASHION Magazine.