Everything You Need to Know About Kim Kardashian’s New Fragrance
We are literally one day away from the launch of Kim Kardashian West’s latest venture in beauty: KKW Fragrance. Though it’s not the reality-star-turned-business-woman’s first foray into the fragrance world (she’s launched seven fragrances under the parent company Lighthouse Beauty), KKW Fragrance is the first official perfume under the KKW moniker.
Of course, the business-savvy mother of three has been clever in creating hype surrounding the launch of KKW Fragrance, having posted some behind-the-scenes looks at the fragrance in its early stages on Snapchat back in June. Fast forward five months, and we now officially have word on what exactly to expect from KKW Fragrance, which launches November 15th.
Here’s everything you need to know about Kim K’s perfume:
There are three scents
KKW Fragrance comes in three different scents: Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud. According to WWD, the hero accord (gardenia) is a nod to Kim’s very first namesake fragrance from 2009. But Kardashian’s love for gardenias goes even further back — it all began when she received a gardenia-scented perfume from her late father, Robert Kardashian, after he returned from a business trip in New York.
“It’s one that I still have and I treasure the memories that it evokes when I see the bottle,” she explained in a press release.
Originally, there was just supposed to be one scent (Crystal Gardenia) but the fragrance house she’s working with, Givaudan, later suggested a citrus version which Kardashian ended up liking. Together, they decided to add one more riff to the set (gardenia oud) to create a trio. The Oud scent, according to Kim, is catered to the Middle Eastern market, a “place I love and go to all the time.”
As for what the scents actually smell like, that’s still a mystery. All we know for now is that Crystal Gardenia’s top note is water to “evoke a lush, wet petal effect to the opening,” Crystal Gardenia Citrus has floral top notes with “sweet facets of orange oil and bajes rose” and Crystal Gardenia Oud features bergamot and lavender.
According to Kardashian, the scents are “timeless” and “what a woman should smell like.”
They’re crystal-themed for a reason
Following Kardashian’s traumatic event in Paris where she was robbed at gunpoint, she received plenty of healing crystals from her friends — hence the crystal theme of the fragrance.
“I obviously knew what [the crystals] were — it’s very LA and it’s very popular right now — but for me it meant something so different,” she told WWD. “I was sitting there and I’d get these collections of them and I started to really dig deeper into what they meant and the meanings behind them.”
Each crystal-shaped bottle represents a specific crystal — Crystal Gardenia being quartz, Crystal Gardenia Citrus being rose quartz and Crystal Gardenia Oud being citrine. Kim says the whole development process of the fragrances was about “being calm and healing.”
They come in two sizes
All scents will be available in two sizes. The 75mL bottle will be priced at $60, while the 30mL will be $35.
The fragrances are limited edition
WWD reports the fragrances are limited edition — for now. 300,000 bottles will go on sale November 15, and once they sell out, they won’t be replenished.
There will be a new trio out in February 2018
A second fragrance launch will happen in February 2018 for Valentine’s Day and will feature a collection of three eau de parfums but with an entirely new concept and new bottles. According to WWD, the set is “ready to go,” but Kim declined to comment further.
KKW Fragrance Crystal Gardenia will be available at kkwfragrance.com and Violet Grey’s Melrose Place store on Nov. 15, 2017.
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