Everything You Need to Know About Selena Gomez’s Beauty Line, Rare Beauty – Including Its Launch Date

Update: We’re just days away from the launch of Selena Gomez’s Rare Beauty line and the anticipation is reaching fever pitch – especially now that we know what products the singer-turned-beauty businesswoman will offer in said line.

According to a release, the line includes the Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer, both of which are available in a whopping 48 shades “to suit all skin tones”, as well as the Always An Optimist Illuminating Primer, Always An Optimist 4-in-1 Mist, the “first-of-its-kind” Blot & Glow Touch-Up Kit, the Perfect Strokes Matte Liquid Liner (which was inspired by a calligrapher and contains more than 1000 individual hairs for optimal precision), the With Gratitude Dewy Lip Balm (available in eight shades), Lip Souffle Matte Lip Cream (available in 12 shades), the Positive Light Liquid Luminizer (in eight shades), the Soft Pinch Liquid Blush (in eight shades, four of which are matte and four dewy), the Brow Harmony Pencil & Gel and three tools.

Gomez was heavily involved in the creation and development of each product, and wants the line to “challenge the beauty myth of physical perfection.” Speaking of the brand, Gomez said, “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”

As a reminder, the products officially launch in Canada on September 3, exclusively at Sephora.

Update (06/08/20): If you’ve been glued to your phones waiting for news of an official release date for Selena Gomez’s Rare Beauty line, then you’re in luck because the multi-hyphenate has finally announced when the collection will be dropping. In a post shared to Instagram, Gomez wrote, “I’m SO excited to finally share that Rare Beauty will be launching September 3rd only at Sephora US, Sephora Canada, Sephora Mexico and RareBeauty.com.” She added, “I’ve had so much creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do.”

The news comes a few weeks after the announcement that Gomez is launching the Rare Impact Fund, a mental health focused initiative, as part of Rare Beauty. The goal is to raise $100 million over the next 10 years, and one per cent of annual Rare Beauty sales will contribute to this amount.

Update (14/04/20): More details have come to light about Selena Gomez’s upcoming beauty line, Rare Beauty. Scheduled to launch in Sephora this summer, the line will launch with a whopping 48 shades of foundation and concealer. In a new piece for Interview magazine for which she was interviewed by friend Amy Schumer, Gomez said of the products, “It’s all very clean and easy. I wanted people to feel safe.”

She added, “I wanted to start a conversation about how you can make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”

Schumer then asked if the Lose You to Love Me singer could “make a mascara that doesn’t clump” to which Gomez replied, “Yes, I’ll be sure to.”

Watch this space.

Original (05/02/20): Last year, rumours began to circulate that Selena Gomez was gearing up to launch her own beauty line after she filed trademark paperwork. Now, the pop star has confirmed they were indeed true, launching the Instagram page for her new line, called Rare Beauty, this week.

The page currently only has three posts introducing the range, however it’s message of self-acceptance and inclusivity is abundantly clear. One caption reads, “Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help more people get access to support and services, and help people feel more authentically connected to one another and less alone in the world.”

In a video, Gomez talks about the purpose of the new line, saying, “Being rare is about being comfortable in yourself. I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embrace our uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, but how you see yourself.”

The singer has always been very open about her mental health. In a January interview with WSJ Magazine, Gomez said, “I had low self-esteem, and that’s something I work on continuously. But I feel so empowered because I’ve gained so much knowledge about what was going on mentally. My highs were really high, and my lows would take me out for weeks at a time. I found out I do suffer from mental health issues. And, honestly, that was such a relief. I realized that there was a way to get help and to find people that you trust. I got on the right medication, and my life has been completely changed.”

In the one minute long clip, Gomez can be seen sampling products including eyeshadow, lip colours and complexion. At one point, Gomez says, “I’m so nervous!”

The brand will launch exclusively in Sephora this summer. Stay tuned for more updates.

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