Farfetch Teams Up With Thrift+ to Encourage Shoppers to Donate Unwanted Clothes 

Sustainability is the name of the game in fashion right now, and with good reason. Each week, there’s more announcements regarding carbon neutrality (like from Gucci and Kering), circularity (Burberry’s new partnership with The RealReal) and being more mindful when it comes to shopping. Today’s headline falls within the last two categories: Farfetch has announced it’s teaming up with thrift store Thrift+ to encourage consumers to donate their unwanted clothes.

According to WWD, Thrift+ “offers an on-demand donation service where customers can put up unwanted clothes for sale, with two-thirds of the proceeds going toward a charity of their choice and Farfetch credit to spend.” The remaining one-third of the proceeds covers Thrift+ costs, and customers are able to opt out of receiving credit to instead donate that money to a charity of their choosing.

All customers have to do is drop their clothes off at a designated drop-off point or book a free collection (currently, the service is only available in the UK). The rest is handled by the Thrift+ team.

Speaking of the new initiative, Thomas Berry, the director of sustainable business at Farfetch said, “We know our consumers would like an easy way to clear their wardrobes of unused items and at the same time, they would like to feel positive about it. Thrift+ and Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact by giving good quality clothes another useful life and supporting multiple charities.”

Retail companies are increasingly getting behind the promotion of circular fashion. And with good reason: recent data from the EPA revealed that textile waste had increased 811 per cent between 1960 and 2015.  The resurgence in thrift shopping has also been lead by the renewed appeal of consignment stores, like VSP Consignment, which are changing the way customers view the second-hand shopping experience.

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