Fashion news: Jason Wu sunglasses, American Apparel wants you(r bum) and Alexander Wang’s poster campaign

Jason Wu is launching a sunglasses collection to be sold exclusively at Modo, a high-end eye wear store in New York. [Refinery29]

Versace‘s reorganization plan for the company has been approved, including giving the pink slip to 25% of its workforce starting in March and ending in June. The company hopes to be back on its feet and and profitable by 2011. [Vogue UK]

Fascination with Lady Gaga‘s outfit choices reached a high when it was reported (via a weird PR email that we also received) that her latest costume in concert was a $40 girdle from Kymaro. Skeptical, Fashionista.com dug deep to discover that the report was full of it. But at least now everyone’s heard of Kymaro, which was likely the point anyway. [Fashionista]

For those that don’t need the help of a Kymaro or any sort of body shaper, American Apparel is looking for you; or more specifically, your bum. The brand known for it’s racy ads is holding a competition to find the new “face” of their intimates collections. All you have to do is submit a photo of your bottom clothed in something from their line, and you could be dubbed with the best bum in the world and be featured in their ads. Thrilling, isn’t it? [Fashion Indie]

Alexander Wang is all set to launch his first ad campaign for his spring 2010 T collection. But rather than placing the ads in magazines, Wang is plastering them around the streets of Manhattan, like posters, and switching them up once a week. [Fashionologie]

Narciso Rodriguez has partnered with eBay to sell an 8-piece collection online starting February 15. The prices will run from US$75 for a T-shirt to $350 for a cotton coat. [Racked]

Juicy Couture founders Gela Nash-Taylor and Pamela Skaist-Levy are stepping down from their role of creative directors. Rumours are abuzz that the duo are unhappy with the direction the company has gone, but Liz Claiborne, the owner of the brand, is quick to refute any negative press, stating that the duo simply want to do new things. Nash-Taylor and Skaist-Levy will take a consultancy role. [New York Post via Coutorture]

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