From runway to… weight loss commercials? We’re digging the high fashion lipstick in this French ad campaign

Bring on the lipstick! See all the posters »

When you think of beauty trends, weight loss commercials are generally not the first (or even second, third, or fourth!) thing that comes to mind. However, we can’t stop watching this French ad for Weight Watchers—all because of its stunning makeup artistry. Created by Parisian agency Fred & Farid, the commercial and posters are a huge departure from anything we’ve see this side of the Atlantic. Gone are the approachable spokeswomen and their before and after poses. Instead: bright, highly saturated shots of lips and food—with creative lipstick designs at the centre of it all.

The campaign is clearly taking direction from quite a few Spring 2012 runway looks. From the burgundy and gold at Vivienne Westwood Gold Label to the neon brights of Mary Katrantzou, metallic lipstick shades were everywhere. We’re also into their take on the two-toned “wine-stained” lip from Prabal Gurung. So, what do we have to do to get a similarly styled campaign here?

The post From runway to… weight loss commercials? We’re digging the high fashion lipstick in this French ad campaign appeared first on FASHION Magazine.