Gigi Hadid is Maybelline New York’s newest spokesperson

Sometimes, a brand’s choice of campaign model is surprising (like Kendall Jenner for Estée Lauder), sometimes it is “raise your hands to the heavens” glorious (Tilda Swinton for Nars), and sometimes it just makes so much sense that you wonder why it took so long to happen. Gigi Hadid is the new face of Maybelline New York and is joining a group that includes the likes of Christy Turlington, Adriana Lima, Jourdan Dunn.

“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said the 19-year-old of her new title. “I feel so honoured and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”

Hadid was discovered at the age of two by Guess co-founder Paul Marciano and went on to model for Baby Guess, Guess Kids and then Guess (and she’s now returned as the face of the Guess Spring 2015 campaign!). As far as It girls go, Gigi Hadid and Maybelline New York really is a perfect pairing.

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