Grey Cup-inspired MEN’S FASHION shoot: We prep for the football festivities the most fashionable way we know how

See our Grey Cup-Inspired fashion shoot »

There have been 99 years of touchdowns, tackles, and blitzes in the Canadian Football league, and this Sunday will make it 100. The 100-year anniversary of the Grey Cup will be heading to Toronto to host the final game of the CFL’s season and hometown team, the Toronto Argonauts, will be facing the Calgary Stampeders. While the two cities mayors may be placing bets on the winning team, we’re thinking about what to wear when watching.

Watching football may often include jerseys, face paint, and pom poms, but for our game day themed shoot for Fall issue of Men’s FASHION we were more intrigued by varsity jackets, heavy flannels, and chunky knits. Pieces that are a nod to athleticism that don’t literally say, ‘I’m watching a sporting event’. We saw designers like DSquared updating the varsity jacket and giving it a more fitted silhouette and athletic inspired bomber jackets from Jil Sander that updates a classic wardrobe staple.

If you’re a football fanatic who can’t wait until Sunday or a casual on looker from the sidelines (aka the food table at the viewing party), there’s a way to tackle the athletic trends without looking like a linebacker. A fashion touchdown, if you will.

Photographed by Moo. Styled by George Antonopoulos. Grooming by Veronica Chu for Plutino Group /TreSemmé Hair Care/Nars Cosmetics. Hair by Cody Alain for P1M.ca/TreSemmé Hair Care.

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