H&M’s Concious Collection Exclusive: The brand’s latest formalwear collection does affordable luxury so right

See the H&M Conscious Exclusive Collection here »

Just in time for prom and wedding season, H&M has launched a new line of spring eveningwear that hits stores today. The line, titled “Conscious Exclusive,” is part of H&M’s hugely successful Conscious Collection. It includes a variety of partywear and accessories that promises to bring a touch of Hollywood glamour to the fast fashion chain.

Like the rest of H&M’s Conscious Collection, the Conscious Exclusive line is made from sustainable material such as recycled polyester and organic cotton. According to H&M’s head of design Ann-Sofie Johansson, the inspiration behind the collection came from thinking about glamour and style in an environmentally conscious way. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” Johansson explained.

Clearly, they are doing just that. Standout pieces include a stunning floor length ombre gown, a bohemian off-white loose kimono, and a romantic white dress with an asymmetrical train and bird embroidery. With so many beautiful pieces to choose from, this collection certainly does a lot to break the stereotype of sustainable fashion as being uncomfortable and unglamourous. Prices range from $19.95 – $399, making the collection an affordable way to invest in glam party attire for spring.

Look for the H&M Conscious Exclusive collection now available in H&M stores worldwide.

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