Holt Renfrew’s fall campaign is all about #squadgoals

Thanks to T-Swift, being part of a powerful squad has become the ultimate life goal. It’s also become the latest obsession for designers and brands – Holt Renfrew included. For its fall campaign, the designer department store launches an exciting project called #AllTogetherAtHolts where they invited 16 stylish people across Canada to get in front of the camera and share their definition of community and individuality. This chic squad doesn’t include your fave celebrities, instead focusing on a group of strong, inspirational people from the everyday world (yoga instructors, lawyers and doctors posing next to makeup artists and personal shopping managers). Photographed and filmed in pairs, this diverse group talks about everything from family and friends to personal style to what it means to belong. Oh, and what they love about Holts, of course.

But that’s not all. You can join in on the convo too. Holts is asking the community of inspiring customers to participate by sharing their individual style. Take selfie in one of the cool photo-booths set up in-store or share your #ootds from wherever and whenever with the hashtag #AllTogetherAtHolts. Ah, the beauty of social media. Also, by posting and tagging your beautiful pics (and/or videos), you instantly enter for a chance to win a $1,500 gift card, as well as an opp to be part of the Spring 2016 campaign. How’s that for an incentive? It’s time to get snapping!

Check out the full campaign below and learn more about the project at alltogether.holtrenfrew.com.

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