How fighting over a guy inspired Shu Uemura’s cheeky collab with Parisian jewellery brand Yazbukey
What happens when four women fall head over heels for the same man? A stellar makeup collection, apparently. The Shu Uemura x Yazbukey collaboration sees the Japanese cosmetics brand teaming up with Paris-based jewellery designer Yaz Bukey for a quirky, pop art-inspired line. Inspired by the true story of Bukey and three of her girlfriends once lusting after the same guy, the line is split up into four characters: Sexy Yaz, Smart Lola, Romantic Betty and Daring Tina, with the pieces ranging from California-chic to eccentric and bold.
Available online now, and in stores starting in May, the 30-piece line features everything from false lashes to glittery shadows and even cleansing oils. The cheeky packaging is practically begging for a spot on our vanities.
Watch the campaign video, starring Bukey as all four characters, and browse the full Shu Uemura x Yazbukey collection below.
The post How fighting over a guy inspired Shu Uemura’s cheeky collab with Parisian jewellery brand Yazbukey appeared first on FASHION Magazine.