Inside the swanky Annabelle Cosmetics launch party for Shenae Grimes

See the photos from the Annabelle and Shenae Grimes party »

Last night, Annabelle Cosmetics threw an interactive launch party for its latest collection with new brand ambassador, Shenae Grimes-Beech at the ever-so-glam Arcadian Loft. The Canadian actress, who’s known for her roles on 90210 and Degrassi: The Next Generation, was all smiles when she formally welcomed everyone to the event. “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” says the actress. Dressed in a leather biker jacket, a spring-appropriate floral dress and leather platform heels, Grimes happily talked to fans with husband, Josh Beech, who took to the turntables at the end of the night, closely by her side.

The venue could not be a more perfect setting for the hip, young crowd that not only included beauty bloggers (and Beauty Panel members!), but Grimes’s friends and family as well. With the party being an interactive one, guests mingled around, jumping from one fun station to the next including an Annabelle makeup wall, stocked with the latest eyeliners, mascaras and the brand’s new TwistUp retractable eyeshadows, was all up for grabs for the beauty enthusiasts. While the photo booth station (feather boas, oversized glasses and speech bubbles included) was a popular stop for fashionable attendees to work their best pout and poses, the coolest station would have to be the mix-your-own lipgloss bar. Taking home the ultimate beauty souvenir, guests lined up for the much-coveted personalized Annabelle Big Show Lip Shine signed by Shenae where lipgloss experts in lab coats mixed different colour combinations right in front of our eyes. It was no doubt a beauty junkie’s dream come true.

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

Photography by George Pimentel

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Annabelle Cosmetics Shenae Grimes Party

Talia Schlenger

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Annabelle Cosmetics Shenae Grimes Party

Deanne Castro, Lucy Benehoutsos and Erica Grenci

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Annabelle Cosmetics Shenae Grimes Party

Francois Lafortune and Shenae Grimes-Beech

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Annabelle Cosmetics Shenae Grimes Party

Mary Dunne and Kate Makinson

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

Veronica Valdes and Elizabeth Han

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Annabelle Cosmetics Shenae Grimes Party

Laurelle Alexandra and Dana Wodenilek

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

Isabel Picard and Melaine Fontaine

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Annabelle Cosmetics Shenae Grimes Party

Maya Grimes

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Annabelle Cosmetics Shenae Grimes Party

Tess Lopez and Amber Desilets

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Annabelle Cosmetics Shenae Grimes Party

Stephanie Young and Alyson Young

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Annabelle Cosmetics Shenae Grimes Party

Jayne Ambler and Sarah Amberley

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Annabelle Cosmetics Shenae Grimes Party

Francois Lafortune, David Cape, Shenae Grimes-Beech, Josh Beech and Isabel Picard

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

DJ Lissa Monet

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Annabelle Cosmetics Shenae Grimes Party

Mary Gerrard and David Cape

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Annabelle Cosmetics Shenae Grimes Party

Maha Boutaleb and Melanie Fontaine

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Annabelle Cosmetics Shenae Grimes Party

Vineb Sehabi and Liz Hastings

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Annabelle Cosmetics Shenae Grimes Party

Caroline Kruckeberg

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Annabelle Cosmetics Shenae Grimes Party

Shenae Grimes-Beech

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Annabelle Cosmetics Shenae Grimes Party

Josh Beech and Shenae Grimes-Beech

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Annabelle Cosmetics Shenae Grimes Party

Shenae Grimes-Beech

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Annabelle Cosmetics Shenae Grimes Party

Ashleigh McKillop and Holly McDonald

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Annabelle Cosmetics Shenae Grimes Party

Romina D’Ugo and Geoff Carnevale

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Annabelle Cosmetics Shenae Grimes Party

Tess Lopez and Ashley Calapatia

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Annabelle Cosmetics Shenae Grimes Party

Michelle Lopez and Samantha Cruz

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Annabelle Cosmetics Shenae Grimes Party

Lucy Sansone and Jaclyn Colville

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Annabelle Cosmetics Shenae Grimes Party

Amy Nurse and Stacey Brennan

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Annabelle Cosmetics Shenae Grimes Party

Caitlin Power and Sharee Keren

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Annabelle Cosmetics Shenae Grimes Party

Glen Baxter and Aris Andrulakis

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Annabelle Cosmetics Shenae Grimes Party

Donna Deleon, Lelo Mugh and Arianne Velasquez

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

Julie Syte and Steph Lynn Robinson

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Annabelle Cosmetics Shenae Grimes Party

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Annabelle Cosmetics Shenae Grimes Party

Josh Beech

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Annabelle Cosmetics Shenae Grimes Party

Sosa Eholor

The post Inside the swanky Annabelle Cosmetics launch party for Shenae Grimes appeared first on FASHION Magazine.