Inside Toronto’s J.Crew Collection store: 17 photos of partygoers in colour-blocked coats and statement jewels

by Paige Dzenis February 19, 2014

J. Crew Bloor St Toronto Party — Photography by Ryan Emberley

See the J.Crew Collection store party pics »

Toronto Fashion Week may be more than a month away, but street style trends were top of mind for the city’s fashion lovers last week. And with good reason: J. Crew held a sleek party to celebrate the opening of its first Collection store on Bloor Street, making it the brand’s fifth Toronto location and first standalone store. Unlike other locations, the J.Crew Collection store features a curated selection of limited edition women’s and menswear pieces, including accessories (hello, statement jewellery!) cashmere and more.

Despite its 6,000+ square foot size, the store was tightly packed with eager party guests, many of whom were likely hoping to catch a glimpse of the woman who makes print mixing look as natural as wearing neutrals. Alas, it was not to be: a blizzard in New York meant Jenna Lyons was stranded and we had to settle for an Instagram stand-in—which did indeed complemented the party’s Canadian-ified photo booth. (Complete with stuffed moose and a Pharrell-meets-Mountie hat.) As for what guests were wearing, the J.Crew influence was under full effect: Colour-blocked jackets, over-sized baubles and bright prints were all popular choices, making it look like the store’s curated selection had come to life.