Instagram’s Favourite Clothing Brand, Fashion Nova, is Launching a Makeup Line

Everyone’s favourite fashion wormhole on Instagram, @FashionNova, is about to get a lot more addictive. The online fast fashion giant (12.6 million followers and counting!) is largely responsible for all of the spandex shorts and matching crop top-pencil skirt situations you see on your feed. Basically, the brand is great for anyone who wants to copy the Kardashians and Jenners day-to-day outfits to a tee. And apparently, 12.8 million people do. In fact, the retailer is doing so well that they’ll be releasing a collaboration line with Cardi B in October 2018.

And as was recently announced in an interview Fashion Nova CEO CEO Richard Saghian did with Business of Fashion, the brand is expanding into beauty, too, with a line called NovaBeauty. “We are transforming FashionNova.com into a one-stop shop lifestyle destination,” said Saghian. The best way to do that, of course, is an affordable, in-house beauty line.

“We are the fastest growing brand in the world,” says Saghian. “We have no seasonality. Every month going forward was larger than the previous month due to our NovaBabes being so loyal.” No word yet on a release date, but rest assured, once NovaBeauty is out, you’ll know as soon as you open Instagram.

The post Instagram’s Favourite Clothing Brand, Fashion Nova, is Launching a Makeup Line appeared first on FASHION Magazine.