Isabel Marant for H&M: Our interview with the hit maker behind this season’s most coveted collab

There’s a certain mystery involved in the making of a hit, a kind of magic that’s as unpredictable and inexplicable as it is intangible. In music, it’s known as the sweet spot. Nile Rodgers (the legendary music producer behind such earworms as David Bowie’s “Let’s Dance,” Madonna’s “Like a Virgin” and Daft Punk’s “Get Lucky”) summed it up thusly: “It just has to be cool. I can’t explain it but I know it when I arrive there.” If the same can be said of a fashion It item, then the Nile Rodgers of designers would be Isabel Marant. The reigning queen of effortless chic, the French fashion designer has je-ne-sais-quoi’d her way to the top of the fashion charts with such stylish hits as her slouchy football tee, Navajo print jeans and ubiquitous wedge sneaker, which has spawned more knockoffs than Madonna has copycats. One might be tempted to chalk Marant’s runaway success up to her inspired formula of boho meets rock ’n’ roll meets Parisian insouciance, but there’s something else x-factor-y at play here. “I have an innate feel for what people like,” Marant says. “I cannot put it into words and am constantly surprised by it, but the pieces I really like are usually those that sell best.” Whether you call it a sweet spot, instinct or just plain genius, Marant is bringing her magic touch to the masses in a new collaboration with H&M, launching Nov. 14, that brims with flirty boho frocks, zippered leather pants and a fresh take on her famous fringe-y pirate boots. Consider it a wallet-friendly compilation of her greatest hits.

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