Jason Wu named artistic director of Boss womenswear

Jason Wu is adding another womenswear label to his “to-do” list. That’s right: as well as his position at the helm of his own label, Wu has just been named the artistic director of Boss Womenswear. The new double act puts Wu in the ranks of other multi-label designers such as Alexander Wang and Marc Jacobs.

Wu, who immigrated to Vancouver from Taiwan at age 9 and received his formal fashion training at Parsons in NYC, hit the jackpot when first lady Michelle Obama wore one of his gowns to the Inaugural Ball in 2009. Since then he’s had many celebrated showings at New York Fashion Week and also collaborated on a quick-to-sell-out collection for Target.

Hugo Boss CEO Claus Dietrich Lahrs has commented on Wu’s new position saying that he hopes he will “generate a powerful and creative statement for Boss Womenswear.” The designer has delivered a statement of his own saying that he has “long been a fan of Hugo Boss’s vast tradition and lineage in extraordinary tailoring”. He continued in saying that he plans “to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.” With such a great track record despite his mere 30 years of age, were excited to see what this young designer has in store for us next!

Wu’s first Boss womenswear collection will be presented for Pre-Fall 2014.

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