Joe Fresh backstage beauty: Flushed cheeks, frosted eyelids and messy, toque-ready braids for Fall 2014

by Paige Dzenis March 20, 2014

Joe Fresh Fall 2014 beauty — Photography by Jenna Marie Wakani

See the Joe Fresh Fall 2014 backstage beauty gallery »

We may be itching for spring weather to arrive, but there’s nothing like a superb Fall 2014 show to make us—dare we say it?—want to embrace the cold just a little bit longer. At Joe Fresh, the beauty was just as pitch-perfect as the winter-ready collection. Maybelline New York lead makeup artist Grace Lee said that Joe Mimran wanted “the girls to look like they’ve been out wandering in the nasty polar vortex,” and, well, we’ll happily spend some more time outside if we can look as perfectly flushed as these models.

After prepping skin with Maybelline Baby Skin Pore Eraser and doing an all-over application of Dream Fresh BB Cream (“to give that natural highlight”), Lee set to work on the cheeks. “You know when you’re outside and freezing? That red faced look, but in a prettier way,” is how she described the look. Dream Bouncy blush in “Pink Plum” was lightly applied with a brush, layered not at the apples of the cheeks but outside—closer to the bridge of the nose and further down the face “depending on how the girls can handle the colour.” Then, Master Glaze in “Make A Mauve” was added to the apples of the cheeks for depth. (If you love a good blush job, this look is for you.)

In keeping with the frosty theme, eyes were done in a silver-white shade of Color Tattoo 24 Hour Eyeshadow. The lids were kept slightly transparent—thanks to a mix of “Too Cool” with Lee’s go-to Baby Lips balm—but a strong, opaque shot of colour was applied to the inner corner of the eyes with a dense brush. Lashes were made to “look amazing and really full” thanks to two layers of mascara: Volum’ Express Colossal Pumped Up! and Volum’ Express The Rocket.

As for the hair, Redken artist Jorge Joao shared a simple trick to make any braid look runway-approved in a flash. “A lot of us, we put in a side ponytail, braid it and then mess up the top. But then you have messy and this constricted [braid], it’s a disconnect,” he explained. For Joe Fresh, hair was prepped with Redken Pillow Proof Primer, then given some grit and volume with Guts 10. It was pulled into a loose ponytail and braided, but once the braid was finished and secured with a second elastic, the first top elastic was cut off. The result? A perfectly loose braid with minimal effort—and one that looks good underneath a toque, to boot.