Julia Restoin-Roitfeld and Daisy Lowe are the new faces of Esprit

Mall chain Esprit is upping their advertising ante by hiring Julia Restoin-Roitfeld and Daisy Lowe to be their new faces for spring. Restoin-Roitfeld is fronting their women’s casual line and Lowe is appearing in ads for the EDC by Esprit range alongside her boyfriend, Blondelle singer Will Cameron, who is one of the faces of the EDC men’s line. Esprit says that this is the first time they’ve used celebrity models and the choice of Lowe and Julia, daughter-of-Carine, who may be well known to fashion bloggers and insiders, not exactly a household name, seems pretty clearly to be a move to bring in the fashion cool kids.

Click the images below to see shots from the campaigns, both shot by photographer Barnaby Roper in a car cemetery near L.A.

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