Karl Lagerfeld commemorates Chanel’s 100th anniversary with a short film starring Keira Knightley

Honestly, what can’t Uncle Karl do?

With perfume campaigns that already take the characteristics of films and several short films under his belt so far; it is only a matter of time before Karl Lagerfeld takes on the role as writer and director of an full length film. (Watch out, Tom Ford!) In celebration of the 100th anniversary of Coco Chanel’s first boutique in Deauville, Lagerfeld created Once Upon a Time, his latest short film commemorating the success of his late great predecessor.

Stepping out his usual model-only short film castings, Lagerfeld chose Keira Knightley to play the iconic role of Chanel herself alongside French actress Clotilde Hesme as Adrienne, Gabrielle’s aunt and a slew of models who play the rest of Chanel’s crew (Jamie Bochert as Marchesa Luisa Casati is sure to thrill). Stella Tennant, Lindsey Wixon and Chanel devotee Amanda Harlech have special roles in the film as well, in which we are whisked away to the early days of Gabrielle Chanel’s first boutique circa 1913.

Just in time for Chanel’s Cruise show, which will take place on May 9 in Singapore, the full film will be screened the evening before the show for the glittering list of attendees. Can’t wait that long? Watch the a 45 second trailer for the film which features with glimpses of the French coastal scenery and the actresses dressed in his exclusive Chanel designs.

Since 2000, Chanel has taken its collection all over the world: Paris, New York, Venice, Saint-Tropez, Cap d’Antibes, and Versailles. So for the first time ever, Karl Lagerfeld has chosen to unveil Chanel’s 2013/2014 Cruise collection in not just Asia, but the island that is basked in the sun all year long, Singapore.

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