Kat Von D is Taking Over the Lip Game With 30 (!!!) Everlasting Lip Liners

by Madelyn Chung March 15, 2017

Get your wallets ready, beauty lovers, because Kat Von D lip liners are coming. The tattoo and makeup artist took to Instagram Tuesday to unveil her latest launch: 30 (!!!) Everlasting Lip Liners.

3 WORDS: Everlasting. Lip. LINER! ?? Launching 30 shades of @katvondbeauty #EverlastingLipLiner April 11! So get ready, because this formula is gonna change the lip liner world!! •Retractable pen for easy sharpening •high-pigmented [like, FOR REALS] •24-hour wear •30 shades •as always #crueltyfree and #vegan Here's the deal: this unique, creamy formula glides on super easy. You let it dry for a few seconds and it's bulletproof! Never seen anything like it before and it truly is the most comfortable longwear lip liner I've ever used. No waxy-feeling, drying or cracking! So exciting! ?️? [follow @katvondbeauty for swatches!]

A post shared by Kat Von D (@thekatvond) on Mar 14, 2017 at 10:13am PDT

According to Kat, the product comes in a retractable pen for easy sharpening and is highly-pigmented with 24-hour wear. She notes the “unique, creamy formula glides on super easy,” drying only after a few seconds for a “bulletproof” finish.

“…get ready, because this formula is gonna change the lip liner world!!” Kat captioned the post. “Never seen anything like it before and it truly is the most comfortable longwear lip liner I’ve ever used.”

She also revealed the 30 shades, many of them colour matching to existing Everlasting Liquid Lipsticks, like Lolita, Bow N Arrow and Vampira.

At noon today, @katvondbeauty will be posting first ever swatches of all 30 shades of our upcoming Everlasting LIP LINERS! In the meantime, here's all the shades! Some are color matched to existing #EverlastingLiquidLipstick, but a lot are new! ?NUDES: swanly, kevvy, bow n' arrow, d-minor, OG lolita, lolita, lolita II, lovecraft, muse, hawkwind, crucifix ?REDS: outlaw, x, rosary, misfit, por vida, vampira, bloodmilk, homegirl ??‍?WIERDO/NEON/POP: smiths, a-go-go, swoon, sexer, coven, l.u.v., roxy, lemmy, satellite, poe, skully #EverlastingLipLiner #katvondbeauty #comingsoon #crueltyfree #vegan

A post shared by Kat Von D (@thekatvond) on Mar 14, 2017 at 10:33am PDT

Swatches of the lip liners were later revealed on Kat Von D Beauty’s Instagram.

#EverlastingLipLiner SWATCHES! ????️? Coming to Sephora.com on 4/11! The formula has a creamy formula, INTENSE pigment and 24 hour wear! Did we mention there's THIRTY shades!?!? {swatched by @kelseyannaf} #crueltyfreebeauty #vegan

A post shared by Kat Von D Beauty (@katvondbeauty) on Mar 14, 2017 at 12:01pm PDT

Kat also showed off the lip liner’s packaging, which features a new, hand-drawn vegan stamp.

Oh! And I'm also excited that with the launch of the new @katvondbeauty #EverlastingLipLiner collection – we're finally able to introduce our sexy new #vegan stamp I drew, on all our boxes! It may not be a big deal to most people, but to me, the bigger that @katvondbeauty grows, the more we are able to show the rest of the world that creating a successful brand that's #crueltyfree and #vegan is not impossible! ?? #fuckanimaltesting #crueltyfreebeauty

A post shared by Kat Von D (@thekatvond) on Mar 14, 2017 at 10:40am PDT

“It may not be a big deal to most people, but to me, the bigger that @katvondbeauty grows, the more we are able to show the rest of the world that creating a successful brand that’s #crueltyfree and #vegan is not impossible!” she wrote.

Kat Von D Beauty Everlasting Lip Liner will be available at Sephora starting April 11. No word on the price yet, but considering we’re going to want most of the shades, we’re gonna start saving now.

The post Kat Von D is Taking Over the Lip Game With 30 (!!!) Everlasting Lip Liners appeared first on FASHION Magazine.