Kendall Jenner continues quest for world domination, is the new face of Estée Lauder

by Souzan Michael

What do you do when in two short seasons, you’ve taken the fashion world by storm? Move on to beauty, of course. That’s exactly the plan that Kendall Jenner seems to have up her sleeve. In the past year, the second-youngest of the Kardashian Klan has become a must-see at Fashion Week, walking for Chanel, Tommy Hilfiger, Diane von Furstenburg, the list (truly) goes on and on. Landing her first campaign with Givenchy last season, the 19-year-old is being hailed as the new pop culture model.

Early this morning, Kendall (you may recall that she dropped the ‘Jenner’) announced on Instagram that she would be the new face of the Estée Lauder campaign, and the brand shared a stunning behind-the-scenes look at the shoot. With a face like that, it’s no surprise she’s making her way into the beauty world.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President of Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

Do you think Kendall is a good choice as the new face of Estée Lauder? Share your thoughts with us in the comments below.

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