Kim Kardashian’s Latest KKW Beauty Launch is Totally Unexpected

by Souzan Michael April 23, 2018

If you weren’t following the first season of the Kim Kardashian-produced reality TV show Glam Masters, which just wrapped up, let us break it down for you. It’s a competition show where makeup artists and beauty bloggers are put to the test with a variety of different challenges. Kind of like Project Runway but for makeup.

The winning prize? A makeup collaboration with Kim Kardashian! Argenis Pinal was recently announced the winner of season one of Glam Masters, and as promised, his makeup collab with KKW beauty is here!

Creamy, blendable & easy to apply. The #KKWXARGENIS Crème Color Sticks launch TOMORROW, 04.23 at 12PM PST on KKWBEAUTY.COM #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on Apr 22, 2018 at 3:34pm PDT

And it’s a departure from what we’re used to seeing from the brand, which, with the exception of the bright blue eyeshadow in the KKWxMARIO palette, has released mostly neutral shades.

Creamy, blendable & long lasting eyeshadow sticks that can be used to sculpt, line and smoke out the eyes. The #KKWXARGENIS Crème Color Sticks launch TOMORROW, 04.23 at 12PM PST on KKWBEAUTY.COM #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on Apr 22, 2018 at 8:51am PDT

However, the latest collab, the KKW Beauty x Argenis Créme Color Sticks, come in five different shades (all named by Argenis himself): Genis, Muyor, Dramatico, Peshosa & Comic King.

Watch @kandeejohnson’s full tutorial on @kimkardashian using the #KKWXARGENIS Crème Color Stick in Genis at kimkardashianwest.com. The #KKWxARGENIS Crème Color Sticks launch today at the Glam Masters booth at Beautycon NYC & on 04.23 on KKWBEAUTY.COM #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on Apr 21, 2018 at 11:46am PDT

There’s a burgundy, a bright teal, black, champagne and bronze. According to the KKW Beauty Instagram account, the sticks are “creamy, blendable & long lasting eyeshadow sticks that can be used to sculpt, line and smoke out the eyes.”

FIRST LOOK: KKW COLLAB WITH WINNER OF @GLAMMASTERS. TUNE INTO THE SHOW’S SEASON FINALE TONIGHT ON @LIFETIMETV TO FIND OUT WHO OUR NEXT COLLAB IS WITH. LAUNCHING 04.21 AT GLAM MASTERS BOOTH AT BEAUTYCON NYC & 04.23 ON KKWBEAUTY.COM #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on Apr 18, 2018 at 12:01pm PDT

The Créme Color Sticks launched at the Glam Masters booth at BeautyCon in NYC this past weekend, and launch on kkwbeauty.com today (April 23rd) at noon.

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