Lara Stone and Leighton Meester are L’Oréal’s latest beauty ambassadors

In the name of getting us to be even more enthralled with its products, L’Oréal has announced two new faces to represent its skincare brand, Biotherm, and its all-encompassing beauty brand, L’Oréal Paris.

No stranger to the brand ambassador role, Leighton Meester will grace up and coming Biotherm skincare campaigns starting next year. As reported by WWD, the actress was praised as “a contemporary icon, a young star whose natural talent, energy and beauty have made her the face of a generation,” by the brand’s general manager, Patrick Kullenberg. This is not a beauty first for the Gossip Girl actress: in the past, Meester has been involved with Herbal Essence, Vera Wang and Missoni campaigns.

Over at L’Oréal Paris, Lara Stone ends her post-pregnancy modeling hiatus to become the brand’s newest global spokesmodel. Stone joins seasoned ambassadors including fellow model Doutzen Kroes and actress Freida Pinto. The gap-toothed beauty will be involved in hair care, hair colour and makeup campaigns for the brand. Stone is also no stranger to being the face of a brand, having lent her beauty to campaigns for DKNY, Tom Ford, Calvin Klein and Giorgio Armani, among others.

With a knack for representing brands with grace, these new beauty gigs should be a walk in the park for both women.

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