Men’s style guide: SoCal cool from The Smooth Company

by Eli Yarhi

Men’s ultra-casual brand The Smooth Company has its “roots in the ocean sides of Southern California,” and is bring it’s SoCal cool to Holt Renfrew for the first time this spring (at select locations, holtrenfrew.com). Created in the coastal town of Torrance, these clothes are perfect for hanging out at the beach or a summer cottage, but they’re smart enough for city evenings and weekends too. Click the images below to see our picks.

Get more men’s style picks at fashionmagazine.com/men

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