Miu Miu taps actress Stacy Martin to front the brand’s first fragrance campaign

How’s this for TGIF: Miu Miu has announced that the face of their first-ever fragrance will be French-English actress Stacy Martin. She’s a bold but natural choice, as Martin has already appeared in Miu Miu’s 2014 Fall/Winter campaign and even sported the brand on the Met Gala red carpet this year.

Known for her breakout role in Lars von Trier’s Nymphomaniac, Martin’s unconventional and risky character choices align perfectly with the Italian fashion house. Miuccia Prada describes the Miu Miu woman as “fearless” and there’s no doubt she fits the bill. Shot by Steven Meisel, you can expect to see the print campaign for the fragrance soon.

“The shoot was like no other thanks to Steven Meisel’s incredible sensitivity and talent,” said Martin in a statement. “I’m so honoured to be the face of the first Miu Miu fragrance. Working with Miu Miu is almost like working with family.”

Miu Miu’s first fragrance will be in stores September 2015.

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