Models! Maple Leafs! DJ Mad Marj! 22 stylish shots from the epic Joe Fresh Spring 2014 after party

by Paige Dzenis October 24, 2013

Joe Fresh after party spring 2014 — Photography by George Pimentel Photography

See the party pictures from the Joe Fresh after party »

When it comes to toasting a spring collection filled with inky, porcelain-blue items and chinoiserie prints, what better an after party venue than Susur Lee’s namesake restaurant? Just minutes after the Joe Fresh Spring 2014 show ended, friends and fans of the brand dashed down the street for the official celebration. The mid-week party has become one of the most anticipated events of World MasterCard Fashion Week and this season’s iteration kept the hype going.

At the centre of the fashion frenzy was Marjorie Gubelmann, an heiress from New York who’s made her name (and things like Vanity Fair best dressed lists, nbd) as DJ Mad Marj. “Wait, what? She’s the DJ!” many a guest remarked as they wandered past the DJ booth—though the well-populated dance floor, including swinging staples Suzanne Boyd, Andrea Bolley and Stacey McKenzie, spoke for itself.

If the almost-all-blue Spring 2014 collection was a nod to the Toronto Maple Leafs, the team certainly wanted to show their support. The second side of the restaurant—coincidentally where Alana Zimmer, Heather Marks and the other Joe Fresh models were gathered—quickly became “the hockey room” when Joffrey Lupul, Jonathan Bernier and Dion Phaneuf showed up. Of course, the Leafs representation was courtesy front-row fixture Elisha Cuthbert, looking extra slick in liquid leather pants and a bushy fur collar.

Last but not least, props to Mad Marj for trolling us at the end of the night with a Nora Jones ballad—what better way to signal the party’s end?