Nordstrom Canada’s Latest Pop-Up Is All About Self-Love

by Victoria DiPlacido January 15, 2021

The first Nordstrom Canada Pop-In event of 2021 is all about self-love. The Pop-In, the department store’s name for its series of themed pop-up events held in-store, will feature lingerie and loungewear brands with a focus on inclusive sizing and shades, sustainable fabrics and ethical production. Think: Araks, Lasette, Signe Apparel and more.

And what would a self-love pop-up be without sex toys? Expect a selection from sexual wellness brands like Dame and Buff Experts.

“With all that is going on in the world right now, our latest shop concept encourages our customers to pause and take a moment to focus on themselves. We wanted to take a different approach to the idea of wellbeing, whether it’s about looking good or feeling good, self-care, empowerment, and love are at the heart of our latest Pop-In@Nordstrom,” said Olivia Kim, vice president of creative projects for Nordstrom, in a statement. “I’m excited to bring our customers a modern, bold, and inclusive shopping experience designed to de-stigmatize pleasure and leave our customers feeling strong, confident, comfortable, and non-apologetic about self-love.”

The Self-Love Pop-In will be available from January 15 to March 14 in-store at Nordstrom CF Pacific Centre in Vancouver and Nordstrom CF Toronto Eaton Centre in Toronto, as well as online at Nordstrom.ca. Below, get a first look at some of the products that will be available to shop.

Woman in lingerie — Araks Lingerie Beatrice Bralette ($50) and Aaron Panty ($34), available at Nordstrom Canada.

Woman wearing a Lasette bra — Lasette Bodysuit, available at Nordstrom Canada.

Woman in Signe Lingerie — Signe Lingerie, available at Nordstrom Canada.

Woman in Araks lingerie — Araks Lingerie, available at Nordstrom Canada.

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