Ones to watch: The Loved One travels back in time with vintage-inspired lingerie

By Caitlin Agnew

Do you long for the days when lingerie was feminine and understatedly sexy? The kind of high-waisted, lacy underthings worn by the irresistible bombshells on Mad Men? Dream no more. Vintage-inspired label, The Loved One, has just launched their debut lingerie collection, capturing that retro romance with perfect pitch.

Created by Brooklyn-based blogger Hannah Metz and Elvia Lahman, a vintage veteran from Los Angeles with over 20 years in the biz, the line consists of three underpants and one top and panty set with cheeky names like “Sin in the Suburbs”, “Agony of Love” and “The Bed and How to Make It”. Every piece is similarly dark, sheer and entirely womanly. Our favourite, the “Fuego” set, is a ruffle-trimmed top and panty—perfect for lounging in your boudoir.

The co-founders describe their collection as “naughty, but playful—something you’d feel comfy wearing at a slumber party with mood lighting.” Equal parts revealing and refined, this is one hot new label we’ll be lusting after for Valentine’s Day and beyond.

View looks from The Loved One collection »

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