Opening Ceremony Goes See-Now-Buy-Now With a Spring Collection at Disneyland
It’s no secret, the fashion world is obsessed with Disney, I mean I am too! Disney is a timeless symbol of innocence drenched in nostalgia. Disney just collaborated with Coach in celebrating Minnie Mouse’s star on the Hollywood Walk of Fame star in January. And now Opening Ceremony is taking that Disney obsession to a whole new level when it holds its Spring 2018 show at Disneyland in Anaheim, California.
It’s a new spring collection and will be available for purchase immediately after the show. So not only is this a major change for the brand to go “see-now-buy-now,” it’s a serious undertaking for the New York line to present Disneyland’s first fashion show in 40 years.
Founders Carol Lim and Humberto Leon have worked with Disney before but in their roles as creative directors at Kenzo for a Jungle Book-inspired collection, so the two are familiar with Disney’s aesthetic.
OC is well known for their modern and vibrant designs and what better location to showcase that than the happiest place on earth. In the past couple years, OC has staged a ballet, a play and a ‘political’ pageant (think beauty pageant Q&A only with political points). Suffice to say Opening Ceremony is no stranger to unconventional runways that make a statement.
The collection which merges fashion, culture and entertainment takes place March 7. We can’t wait to see what this dream event will look like, and, fingers crossed, we see Mickey and Minnie on the runway.
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