Pat McGrath Labs Names Naomi Campbell as its First Ever Global Brand Face

Just a week after her 50th birthday, Naomi Campbell has once again shown she’s nowhere near done announcing today that she’s joining Pat McGrath Labs as its new Global Brand Face.

Campbell’s appointment marks the first time the brand has appointed a face in its almost four year history. In a statement, McGrath – one of the most respected makeup artists in the industry – praised her longtime friend with whom she has worked for the past 25 years saying, “To be a part of her luminous legacy as a trailblazer in the worlds of beauty and fashion is truly and honour. What truly makes her special, and the ultimate McGrath muse, is her legendary loyalty and unparalleled work ethic.”

As part of her role, Campbell will appear in various brand campaigns throughout the year, and will also feature in a new film directed by McGrath to celebrate the brand’s new Divine Rose collection. Additionally, the legendary super will also appear in McGrath’s Masterchat digital masterclass series.

Speaking of McGrath’s work, Campbell said in a release, “Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again.” She expanded in an Instagram caption writing, “It’s an absolute honour to be the new and first official face of Pat McGrath Labs. Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career. There is no one else I’d rather embark on this journey with other than the iconic Pat McGrath.”

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