Pouty and poutier: Blake Lively and Lana Del Rey both land major campaign deals

In two big announcements today, Blake Lively and Lana Del Rey have inked major deals that will undoubtedly send their respective It girl status into overdrive.

Blake Lively, whose friendship with Karl Lagerfeld and romance with Ryan Reynolds is enough to induce jealousy, has added another entry to her list of fashion accolades—she’ll be the new face of Gucci’s latest fragrance.

Lively will be representing Gucci Première, the Italian fashion house’s latest red-carpet-inspired fragrance. Described by creative director Frida Giannini as a nod to “timeless Hollywood glamour,” it’s set to launch in late July in the U.K. and worldwide in September.

Lana Del Rey is said to have landed a highly coveted campaign spot as well. Rumours spread today that the singer has been signed as the new face of Swedish retail giant H&M. A source told New York Post’s Page Six that she’s already at work shooting a campaign with the retailer in New York.

Whether or not the music world will ever unanimously embrace Del Rey, the fashion world has definitely fallen for her “ghetto Nancy Sinatra” aesthetic. Mulberry was one of the first to jump on the Del Rey train when it created a bag named for her—it’s been selling so well that it’s rivalling the famous Alexa bag, named for Alexa Chung.

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