Preloved’s reincarnation
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By Jennifer Campbell
Long before everyone and her mother was touting green as the new black, Toronto’s Preloved was pumping out sustainable fashion from reclaimed fabrics. Their reassembled sweaters, former-trenchcoat jackets and dresses-from-khakis have been staples of a downtown girl’s wardrobe since 1995.
When last February’s Queen West blaze claimed their flagship store, the company did what they do best: reinvention. Not only do they have a gorge new location (881 Queen St. W., 416-504-8704) across from Trinity Bellwoods Park, but they’ve overhauled preloved.ca, too. On the new site, you can pore over their spring looks (our fave: high-waisted shorts with gold buttons whose former incarnation was a stuffy navy blazer) or browse their online shop, which will be ready to go this spring.
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