This month marks a huge milestone in Pride history: the 50th anniversary of the Stonewall riots in New York, a response to targeted police harassment of queer people in Nw York City. Considering this historic anniversary, we can count on Pride celebrations to be bigger, more plentiful and bolder than ever before.
Like clockwork, every June brands begin to roll out the rainbow carpet with Pride-themed products in an attempt to attract the queer dollar, but we believe it is important to highlight the brands that are doing more then just slapping a rainbow on a t-shirt as part of a trending marketing strategy. After all, as the saying goes, the first Pride was a riot. In honour of Pride month and the 50th anniversary of Stonewall, we’ve gathered 9 items that donate a portion of their proceeds towards charities that give back to the LGBTQ+ community.
Pride Merch That Gives Back
Flatform Universal Pride Sandal
($80, Teva)
Teva has partnered with the Tegan and Sara Foundation to announce a limited edition Flatform Universal Pride sandal. For every pair sold, Teva will donate $15, up to a guaranteed minimum donation of $30K, to the TSF.
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Pride Merch That Gives Back
25L Live in Color Artistry Palette
($26, Morphe)
100% of the proceeds from the Morphe Pride-themed palette will go towards The Trevor Project, a non-profit organization which funds crisis intervention and suicide prevention services for LGBTQ+ youth.
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Pride Merch That Gives Back
BETRUE Air Max 90
($130, Nike)
This year, Nike is supporting the LGBTQ+ community by contributing to over 20 different organizations, through grants administered by the Charities Aid Foundation of America.
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Pride Merch That Gives Back
Proceeds from American Eagle’s 2019 Pride collection will be donated to the It Gets Better Project, an organization whose mission is to uplift and connect LGBTQ youth by sharing their stories to give hope to the next generation.
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Pride Merch That Gives Back
Original Pride Play Flatform Rain Boots: Black
($130, Hunter)
The campaign for Hunter’s Pride edition PLAY boot celebrates 5 unique individuals in the LGBTQ+ community, and proceeds will support charities chosen by each individual.
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Pride Merch That Gives Back
Limited Edition Pride Three-Hand Stainless Steel Watch Case
($75, Fossil)
Proceeds from Fossil’s 38mm Essentialist three-hand watch will benefit the Hetrick-Martin Institute, the U.S.’s largest and oldest LGBTQ+ support organization. The Hetrick-Martin Institute is celebrating its 40th anniversary this year.
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Pride Merch That Gives Back
A portion of Alexis Bittar’s Pride collection of jewelry will be going towards The Center, a LGBT community that provides programs for health, wellness, and connection.
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Pride Merch That Gives Back
Club C 85 Pride Shoe
($110, Reebok)
Between May 15th and June 30th, Reebok will be donating up to $50,000 of the Pride-inspired footwear collection towards Fenway Health, an organization whose goal is to improve the wellbeing of the LGTBQ+ community.
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Pride Merch That Gives Back
Club Monaco will donate 50% of the sales of this gender-neutral rainbow sweatshirts to the Stonewall Community Foundation, a charity that aims to strengthen the LGTBQ+ movement through various public events and projects.
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The post Pride Month Merch That Actually Has a Purpose appeared first on FASHION Magazine.
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