Proenza Schouler Spring 2013 Ad Campaign: It models, brush strokes and perforated leather abound

View the Proenza Schouler Spring 2013 Ad Campaign »

By Derek Lall

Proenza Schouler has always been a design driven label, constantly reinventing the modern woman’s wardrobe with its latest It creations. For Spring 2013, the clothes were created using patchwork and crochet techniques, with designers Lazaro Hernandez and Jack McCollough elevating this traditional construction method and giving it a youthful point of view. A red skirt and jacket made of perforated leather is a new take on biker chic, while the python and crocodile vest has a flawless balance of masculine and feminine ideals.

Proenza Schouler Spring 2013 is strong, tough but never over the top, and as such, Hernandez and McCollough have taken the same approach in their latest ad campaign. The ads, shot by British photographer David Sims, feature a graffiti-laced London warehouse as a backdrop. Each look, worn by models Julia Nobis and Irina Nikolaeva, is shown with an opposing mosaic of colours to the pieces they wear. Now, just watch the It girls flock, as they do.

The post Proenza Schouler Spring 2013 Ad Campaign: It models, brush strokes and perforated leather abound appeared first on FASHION Magazine.