Puma announces Rihanna as global brand ambassador and creative director

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Just a day after we recapped 2014’s best fashion and beauty collaborations, Puma has announced Rihanna as its global brand ambassador and creative director. Last month, it was reported that the singer had signed a seven-figure deal with the German-based athletics brand, but today’s reveal includes more details into her role.

As part of a multi-year deal, the 26-year-old singer will oversee the brand’s women’s apparel and shoe collections, both customizing existing styles (a Rih-ified Rio? Yes) and creating new ones.

Over at @BadGalRiri, the singer revealed her first outfit to meet with Puma’s creative team: a fur-trimmed white baggy sweat suit paired with a corset and pearls. Because what else says “first day of work” like PJs and a Madonna ode?

“Signing Rihanna is a fantastic step for Puma,” said Puma CEO Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.” That, and she’s owned the sportswear resurgence, not to mention the industry in general.

Just add this to her roster of overwhelmingly successful partnerships with M.A.C., River Island and the rest of the things she’s made her own (ahem, Instagram).

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