Rag & Bone’s Fall 2014 custom varsity jackets are now available for real people too!

See the styles on the runway »

If we had a nickel for every time we heard “the future of fashion is all about customization,” we’d be rich. Rich enough to own a whole collection of Rag & Bone’s Fall 2014 fifties-inspired bowling shirts, varsity jackets and hoodies, which appeared on the runway back in February personalized with each model’s name. Just in time for fashion week, the pieces are now available for a customization of your own in several different styles for ladies and gents. Starting at $275 for a personalized hoodie and topping out at $795 for the “Challenge” varsity jacket, the styles can be embroidered to a max of seven letters (see you never, Benedict Cumberbatch!)

For those in search of lower cost option, Old Navy has a pretty sweet varsity jacket which could easily be DIY-d with a sewn on initial patch (we got our own!)

The custom pieces can be ordered through select Rag & Bone boutiques or by phone for us Canucks. For contact information, visit rag-bone.com.

Photography by Peter Stigter

Photography by Adam Whitehead

Photography by Tom Kletecka

Photography by Adam Whitehead

Photography by Tom Kletecka

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Rag Bone Fall 2014 Custom

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Rag Bone Fall 2014 Custom

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Rag Bone Fall 2014 Custom

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Rag Bone Fall 2014 Custom

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Rag Bone Fall 2014 Custom

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