Rebecca Minkoff Teams Up with imPRESS Nails on 7 Fun Faux Nail Sets

by Natasha Boateng May 14, 2020

From her signature M.A.Bs (Morning After Bags) to her colourful, mix-and-match garments, fashion designer and household name Rebecca Minkoff has a knack for painting a chic and realistic picture of her customers, and meeting them right where they’re at in their lives, from the busy young professional to the time-strapped mom.

Nowhere was that more evident than in her see-now, buy-now Spring/Summer 2020 New York Fashion Week collection showing back in February pre-pandemic. Scrapping the traditional runway setting, Minkoff opted for a two-hour presentation which highlighted a series of vignettes to better capture and represent the needs, wardrobe and environment of the modern-day working woman. Models (one woman was actually pregnant) were accompanied by babies, youngsters, strollers and breast pumps, and dressed in versatile, on-the-go fashion pieces (think: billowy blouses, floral dresses, colourful leather shorts and over-the-shoulder handbags) as they took over a rainbow-themed playground set complete with a swing set, park benches and an ice cream stand.

A snap from the SS2020 New York Fashion Week presentation. Photo courtesy of Natasha Bruno.

Her modern, female-focused lens was also evident in the models’ nails thanks to a limited-edition press-on nails collab with imPRESS by KISS Nails, which *finally* dropped this month. “These are do-and-go nails. They’re a great lifestyle nail,” commented celebrity nail artist and KISS ambassador Gina Edwards while giving FASHION a sneak peek of the colourful digits backstage.

Rebecca Minkoff x imPRESS Press-On Manicure in Sunset Beach. Photo courtesy of imPRESS.

Quick, wallet-friendly and hassle-free (these press-ons use an adhesive layer, so no glue is required), the Rebecca Minkoff x imPRESS instant manicure collection comes in seven unique and eye-catching sets that vary in shape, design, length and finish. The best part? “You can mix and match. That’s what I love about them! You become your own artist without actually having to paint and do all the detail,” mused Edwards. Translation: press-on nails are officially the unsung heroes of at-home manicures now that nail salons are closed indefinitely due to COVID-19. And from chrome to gem-covered to negative space and beyond, accent nail options are a plenty. What’s more, each pack comes complete with an alcohol-soaked prep pad to help remove any oil from bare nails, a mini nail file for shape and nail length adjustments if desired, and a wood stick to push back cuticles. For a truly fool-proof application process, read Edwards’ helpful tips here.