Rethink Breast Cancer fights back with the help of Patti Hansen

Marking a decade of the Fashion Targets Breast Cancer by Rethink Breast Cancer in Canada, the organization has teamed up with Joe Fresh once again for limited-edition sequined tees, colorful bullseye tees for men and women, and a classic black tote, with all proceeds going towards the cause. Instantly recognizable, Rethink’s campaign reminds women to ‘target’ breast cancer with a bullseye emblazoned across their signature t-shirts. Fashion Targets Breast Cancer is a charitable group put together by the Council of Fashion Designers of America to get leading retailers and designers involved with the cause, and has raised nearly $50 million dollars for the fight against breast cancer.

The campaign for the line is fronted by model (and wife to one Keith Richards) Patti Hansen, along with her two daughters, Theodora and Alexandra Richards. A cancer survivor herself, Hansen said, “Having battled cancer twice, I know how scary and overwhelming it can be, so I was inspired to hear about the work that Rethink Breast Cancer does to help educate and improve the lives of Canadian woman diagnosed with the disease.”

The collection will be available at Joe Fresh locations across Canada beginning April 15⎯however, only 1000 sequined tees will be available at select locations, including 540 Granville St., Vancouver; 396 St. Clair Ave., Toronto, 10 Lower Jarvis St., Toronto; and Heartland Town Centre, Mississauga.

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