Rosie Huntington-Whiteley for Paige Denim Spring 2015 (plus her Q+A with the brand’s designer!)

by Renée Tse March 13, 2015

Warmer weather is no doubt on our minds and we have plenty of spring wardrobe inspo (from runway to street style) to prove it. Though there are several trends for us to experiment with and incorporate into our daily looks, nothing says spring quite as effortlessly as denim.

For Spring 2015, designer Paige Adams-Geller and Rosie Huntington-Whiteley’s creative minds came together to design a new lifestyle collection for Paige Denim that not only showcases the model’s effortless style but also embodies the brand’s #Liveinit free-spirited attitude.

Shot in Los Angeles by French photographer Naj Jamai and styled by the model’s stylist, Cher Coulter, the blonde bombshell sports a collection that can easily be taken from day to night. Styled with a seventies vibe (neck scarves and all), it looks like the collection is just in tune with this season’s spirit. And with palm trees as a backdrop, The Rosie-Huntington Whiteley and Paige Denim Spring 2015 campaign is perfect for this time of year.

Read all about the secrets behind her personal style, tips on travelling like a model and her first memory of wearing Paige Denim in an exclusive interview conducted between the designer and the top model below.

PAG: What inspires you when creating your own personal style?
RHW: I’m lucky enough to work with some of the best experts at work every day so I have definitely picked up a few tips over the past 12 years. It can take time to figure out your own personal style and what makes you feel the best and it changes as you grow as an individual. I often look on Pinterest or my favourite blogs and magazines to get outfit inspirations too.

PAG: What is your all-time favourite uniform for day? And for a night out?
RHW: During the day my uniform is mostly made up of great jeans, t-shirts, sweaters and jackets. I’m not really one for following high fashion trends, as I never feel like myself in them, so really my style is pretty simple and relaxed. I’d rather invest in great boots, shoes and jewellery to spice up my look. During the evening, I love to wear leather as its inherently sexy and cool. I’ll wear leather pants and a silky camisole and maybe add a little vintage jacket or shirt, sexy stilettos or boots.

PAG: We are both constantly on the go. How do you always look so chic and effortless when you travel? Any secrets?
RHW: I will always wear jeans with a little stretch to the airport so when sitting on the plane they are comfortable and they hold their shape. I tend to always get changed out of my outfit for long haul flights, that way my clothes stay fresh and clean and I’ll get dressed before landing. I’ll change into a comfy sweater, t-shirt and leggings and then it’s all about catching up on reading, watching movies and sleep. I try to drink as much water I can and remove my make-up. I keep a little cosmetic bag of my essential products for flying, like a moisturizer, make-up remover wipes, essential oils and rose water mist.

PAG: What is your first memory of wearing Paige?
RHW: I remember the first time I wore Paige was at a Victoria’s Secret press day. I wore a pair of white denim flares.

PAG: I loved picking out the outfits that we chose for the campaign with you. What are you most excited about wearing in our denim and lifestyle collections?
RHW: Paige, that’s such a hard question because you know I loved it all!! I would say my absolute favourite pieces are the “Frenchie Flares,” the distressed “Jimmy Jimmy” boyfriend jeans and the printed cotton shirts. I’m willing spring to come sooner so I can wear all of it.